Description
Each of these small group sessions will allow you time to learn more, bounce ideas off others, and gain helpful critiques to make your products standout to buyers. As we work through each of these topics we will spotlight your brand and products to give direct feedback. Following our last class we will hold a Makers Market for our participants. This market will be held by invitation only to the participants who have attended at least 2 of the 4 classes. This is a great opportunity to see how your products will be received by customers and gauge interest in your brand/product line.
If you are interested in attending virtually, please indicates this in the checkout notes.
Date In Studio:
Branding – September 18th & 25th 6-7:30p
From telling your story to creating a logo and solid vibe for your products, learn how branding yourself is essential in creating a product line that customers can recognize and relate too.
Packaging & Presentation – October 2nd & 9th 6p-7:30p
What are the perceived values of your goods? How does your packaging and presentation help or hurt this value currently? Learn what makes good packaging and product presentation as well as how to raise your product’s perceived value.
Pricing – October 16th and 23rd 6-7:30p
It’s the nuts and bolts of creating a successful product, but we often are unsure how to value our own work. Learn how to calculate your product’s wholesale and retail rates, why you need to build in profit, and how your work compares to others on the market.
Marketing – October 30 & November 6th 6-7:30p
Let’s get your goods out there! Learn how to market your brand through your website and social media as well as face-to-face with customers and even prospective retailers.
